oOh! are celebrating 2021's most innovative Out of Home campaigns, with the third year of the oOh! Innovation Awards. 

We're asking you to vote for the campaign that you think was the most innovative, and best utilised the creative opportunities enabled by the oOh! network as well as delivering great results for brands. 

The winning campaign will receive a prize of $10,000 NZD media spend with oOh! 

One lucky voter will also win themselves an Oura ring (yes, like Kim K).

- an innovative piece of jewellery that tracks your body's heart rate, temperature, movement and sleep. 

This year's 11 finalists have been selected from an outstanding array of campaigns.

Read more about them and vote for your favourite to go in the draw!

Ends 29/11/21 4pm NZDT. T&Cs apply.

2021 Finalists 


Advertiser: TVNZ 

Campaign: Ru Paul's Drag Race Down Under 

Media agency: Starcom 

Creative agency: Blacksand 

Why is it innovative? 

This striking special build campaign was our largest neon build yet, totaling just over 2m in width. The panorama creative interacted with the sign to create a cohesive build and eye-catching design. 

B. McDonald's 

Advertiser: McDonald's 

Campaign: Support our Guys, Say it with Fries (America's Cup)

Media agency: OMD

Creative agency: DDB

Why is it innovative? 

Emirates Team NZ fans were able to submit their 'McMessages of Support' on a McDonalds hosted microsite which were then pushed through to oOh! For moderation via an endpoint and displayed on our digital screens in the letters of the ‘al fry bet’. In total there were 80 unique messages of support displayed across our network in two weeks of activity.

C. Goodman Fielder - MacKenzie Pies 

Advertiser: Goodman Fielder

Campaign: MacKenzie Pies - Sunday Roast

Media agency: MBM

Creative agency: DDB

Why is it innovative? 

This never been done before custom special build involved transforming a shelter into a giant pie warmer. The build included two functioning outdoor heaters, offering the public warmth during Winter and creating a highly immersive experience for commuters. 

D. Noel Leeming

Advertiser: Noel Leeming

Campaign: 2021 Olympics 

Media agency: OMG

Creative agency: TBWA

Why is it innovative? 

This special build was a celebration of Noel Leeming's sponsorship of the New Zealand Olympic team and featured 2D extensions of Olympic equestrians leaping over Street Furniture sites across the country. 

E. Pump Sparkling

Advertiser: CCEP - Pump 

Campaign: Pump Sparkling Flavours 

Media agency: Rocket

Creative agency: DDB

Why is it innovative? 

This high impact special build for Pump's range of flavoured sparkling involved creating an oversized Pump Sparkling water bottle. The unique special build process involved installing a Perspex box, filling it with water, installing lights and pumping air through it to give the ware a 'sparkling' effect.

F. adidas

Advertiser: adidas 

Campaign: adidas Stan Smith 

Media agency: MediaCom Australia 

Creative agency: iD Collective 

Why is it innovative? 

This sustainability-driven, high impact Superama Special Build celebrated the release of the revised adidas Stan Smith sneaker, by replacing the four glass panels with pavement to ceiling living foliage creating multiple living walls. 

G. Rexona

Advertiser: Rexona 

Campaign: All Blacks 

Media agency: PHD Media 

Creative agency: Clemenger Sydney 

Why is it innovative? 

This fun special build allowed Rexona to bring the All Blacks locker room to the public. Shelters were in proximity to the All blacks games, and incorporated a bench seat and locker room skin to make a fully immersive experience for commuters. 

H. The Warehouse

Advertiser: The Warehouse 

Campaign: 2021 Olympics 

Media agency: OMG

Creative agency: TBWA

Why is it innovative? 

oOh! partnered with LUMO to build a customised copy scheduler, providing The Warehouse with the ability to create bespoke messages celebrating Kiwi athletes’ winning moments at any time. Following a medal victory, the bespoke messages were created from the backend custom interface, and are then displayed instantly on Out of Home advertising screens nationwide.

I. The Warehouse

Advertiser: The Warehouse 

Campaign: Red Rabbit 

Media agency: OMG

Creative agency: The Warehouse, illustrator Kat Hall and Method 

Why is it innovative? 

The Warehouse's Easter Red Rabbit Hunt concept was taken to a new level using webAR. Kiwis were able to bring the loveable Red Rabbit to life in Street and Retail locations throughout the country, by scanning through a first-of-its kind AR experience. 

J. Stoneleigh Wines

Advertiser: Pernod Ricard - Stoneleigh Wines 

Campaign: Sustainableigh

Media agency: Initiative Sydney 

Creative agency: Pernod Ricard 

Why is it innovative? 

Our first ever Special Build for an alcohol brand, this build retrofitted a lightbox that could hold live native New Zealand plants, soil and river stones, whilst showcasing three bottles of Stoneleigh wine in the lightbox too - a mini greenhouse in Oriental Parade, Wellington. 

K. Corona

Advertiser: Corona 

Campaign: Summer Surf / Winter Snow 

Media agency: MediaCom 

Creative agency: Monster Children 

Why is it innovative? 

This campaign incorporated creative with live dynamic fields to connect to snow and surf reports, to let our audience know where the best beaches were in Summer and how high the waves were, as well as how much snow had fallen for those weekend snow trips. 

Complete the form below to tell us which innovative campaign you think is most deserving of a $10K media spend with oOh! and put yourself in the draw to win an Oura ring (valued at over $400). Click to view T&Cs.

By submitting this you are agreeing to our Privacy Policy. oOh!media collects your personal information in order to provide and market services to you. This may require us to share your information with our related companies and third parties that help deliver our services (including Marketo) in New Zealand. For more on how we handle personal information and your access, correction, complaint and opt-out rights, see our Privacy Policy or contact us.

© 2021 oOh!media Limited. All rights reserved.

Privacy Statement