Getting Audiences Pump’ed

Bus Shelter Special Build

The oOh! Studio team transformed this classic bus stop advertising site into an engaging and unmissable oversized Pumped Sparkling water bottle.

The unique special build was accompanied by a custom panorama wrap, giving Pump 100% share of voice along Auckland’s bustling Queen Street. The special build process involved installing a Perspex box, filling it with water, installing lights, and pumping air through it to give the water a ‘sparkling’ effect.

Advertiser: CCEP – Pump
Campaign: Pump Sparkling Flavours
Media agency: Rocket
Creative agency: DDB

Read more about the campaign