Insights

oOh! knows from years of market education that agencies and clients understand that Reach and Frequency are fundamental to every OOH plan. However, with Impact taking centre stage, both agencies and clients are now seeking innovative strategies to enhance the effectiveness of their campaigns.

While out of home is making transformative moves in digitisation, innovation in measurement and attribution is also propelling the sector forward, writes oOh!media CEO Cathy O’Connor.

oOh!media New Zealand has worked with Calibre to develop an audience measurement solution for our Retail product to reflect real campaign performance.

Since its launch in October 2021, oOh!media’s programmatic offering has garnered significant attention as a growth opportunity for the OOH industry.

oOh!media New Zealand’s National Sales Director Mark Banbrook takes us through the five crucial tools that are vital for a successful OOH campaign.