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Beyond digitisation: How measurement and attribution is driving out of home media
While out of home is making transformative moves in digitisation, innovation in measurement and attribution is also propelling the sector forward, writes oOh!media CEO Cathy O’Connor.
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Unified Audience Measurement. The holy grail for Out of Home media
oOh!media New Zealand has worked with Calibre to develop an audience measurement solution for our Retail product to reflect real campaign performance.
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How programmatic digital Out of Home is blending real-world exposure with digital intensity
Since its launch in October 2021, oOh!media’s programmatic offering has garnered significant attention as a growth opportunity for the OOH industry.
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Unlocking the true potential of OOH advertising with oOh!media’s ‘Unmissable Advantage’ toolkit
oOh!media New Zealand’s National Sales Director Mark Banbrook takes us through the five crucial tools that are vital for a successful OOH campaign.
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