Out of Home Resources
Inspiration, resources and advice for Out of Home Advertising
Latest inspiration and case studies
Advice and best practices
Out of Home is a growing driver of ROI in media mix, Analytics Partners research reveals
The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as part of their media mix.
Chris Freel: Christmas in July is a marketing wake-up call ahead of the real festive spending frenzy
Planning your advertising strategy for Christmas is like preparing for the Christmas grand feast or gearing up for a big game. You need the right mix of ingredients and tactics to ensure everything comes together perfectly.
Out of Home: The underdog turned ROI powerhouse in today’s media mix
Analytic Partners’ data shows just how far Out of Home stretches campaign ROI – it makes TV and digital investments perform better, driving returns up 27 per cent. Tara Coverdale, Group Director, Data & Insights at oOh!media, says marketers have already worked that out, which is why OOH investment is powering.
Entering ‘the joy factory’: How oOh!media is making the most of creative OOH
“I like to think that out-of-home advertising is just public space art that happens to be sponsored by your brand,” Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, told Mediaweek.
StopPress exclusive Q&A – oOh! Creativity for Impact
oOh! knows from years of market education that agencies and clients understand that Reach and Frequency are fundamental to every OOH plan. However, with Impact taking centre stage, both agencies and clients are now seeking innovative strategies to enhance the effectiveness of their campaigns.
Beyond digitisation: How measurement and attribution is driving out of home media
While out of home is making transformative moves in digitisation, innovation in measurement and attribution is also propelling the sector forward, writes oOh!media CEO Cathy O’Connor.
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Documentation and best practices
Latest news
oOh!media Expands Street Furniture Network into Whangārei Reaching New Regions, Meeting Out of Home Demand
oOh!media New Zealand is excited to announce the expansion of its national Street Furniture network into Whangārei, introducing 10 new advertising panels connected to 5 new Locky Dock locations, deployed to meet the increasing needs of micro mobility users in Aotearoa’s most northern city.
Agencies partner with oOh!media NZ to back Youthline
oOh!media is energising Youthline’s Walk the Talk initiative as the official media partner, rallying their team and boosting campaign visibility. They’re partnering with top fitness brands like F45 and Studio Box to make the fundraiser exciting.
Exciting upgrade for oOh!media NZ’s Smart Reach
oOh!media NZ is excited to announce a significant upgrade to its Smart Reach platform. Launched in June, the platform has quickly become an essential tool for Out of Home campaigns across New Zealand.
oOh!media NZ expands Street Furniture network
oOh! New Zealand has announced further expansion of its Street Furniture network, introducing 14 new bus shelter sites to the Taranaki region.
oOh!media New Zealand and TVNZ Partner to Bring Real-Time News Updates to your Neighbourhood
oOh!media New Zealand is pleased to announce a new partnership with TVNZ aimed at enhancing public spaces with real-time 1News updates.
How the Out of Home industry is advancing sustainability
Hear what Out of Home ESG leaders are doing to reduce the industry’s carbon footprint