To capture the attention of commuters, a taste of Singapore was brought to Auckland’s CBD through a full shelter takeover.
Together with Rocket Media, we transformed the Britomart bus shelter on Commerce St into a sea of colour with a Singaporean-styled roof garden, with Large Format wraps that are backlit and illuminate at night, along with three roof extensions and a floor decal.
“Singapore is a very special place and we want to encourage Kiwis and commuters to ‘explore Singapore’ this year, by hopping on a Singapore Airlines flight and experiencing the exceptional service on board. This special build showcases our brand alongside our partners The Singapore Tourism Board and Changi Airport, giving thousands of commuters a glimpse of what Singapore has to offer.”
Preeya Prakash, Marketing Manager at Singapore Airlines
“This is the first time we have worked with Singapore Airlines and we are thrilled with how the special build has come to life in such an eye-catching and colourful way. We know that ‘Creative’ accounts for 41% of ROI in out-of-home, and Singapore Airlines have executed the creative perfectly to take advantage of this.
Results from oOh!media’s proprietary creative effectiveness tool, POLYGRAPH, reported that brands using a prominent logo and simplified text can see an increase in buyers of up to +66%. Singapore Airlines have done exactly this with their prominent logos and short, sharp wording.”
Corinne Wilken, Creative Services Director at oOh!media New Zealand
