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Case Studyon
Wai Mānuka
Wai Mānuka partnered with oOh!media to grow its brand during Matariki, lifting national presence and driving full‑funnel outcomes across brand awareness, engagement, and sales.
The campaign objective
To elevate Wai Mānuka’s national brand presence and drive sales growth by leveraging broadcast and point‑of‑interest placements during Matariki, positioning the premium Mānuka‑infused beverage as the meaningful choice for whānau gatherings and seasonal celebration.
Campaign timing:
June 2025
Category:
FMCG, Drinks
Active Markets:
NZ – Nationwide
The oOh! Solution
Our multi-format strategy maximised impact and visibility to influence purchase decisions.
What did the outcomes data tell us?
The campaign for Wai Mānuka led to increases across all key metrics, including gross sales, total orders and average order volume.
Key Insights:
The campaign also saw boosted brand exposure with a significant increase in traffic across their website and social platforms.
Key Insights:
Source: Wai Mānuka Matariki Campaign Impact, Jun 13-30, 2025 vs same period 2024
