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Introducing: Creativity for Impact

Discover the ‘8 Creative Commandments’ for maximum impact in OOH

In oOh!media’s 2023 NZ Benchmark Survey, a significant shift was noticed in the priorities of advertising agencies regarding Out of Home advertising. For the first time, ‘Impact’ surpassed ‘Reach’ as the most important indicator of a successful campaign.

Download the deck, originally presented by Josh Gurgiel, Head of Creative for oOh! Australia, which outlines the ‘8 Creative Commandments’ for maximum impact in OOH advertising.