In oOh!media's 2023 NZ Benchmark Survey, a significant shift was noticed in the priorities of advertising agencies regarding Out of Home (OOH) advertising. For the first time, 'Impact' surpassed 'Reach' as the most important indicator of a successful campaign.
Download the deck from our latest roadshow, originally presented by Josh Gurgiel, Head of Creative for oOh! Australia, which outlines the '8 Creative Commandments' for maximum impact in OOH advertising.