Retail Advertising

OOH is more than a media channel – it’s embedded in the public spaces we all use. In this StopPress opinion piece, Rick Goodwin, Product Innovation & Solutions Director at oOh!media, explores how oOh! goes beyond advertising by delivering public utility and enabling brands to forge meaningful connections with communities.

oOh!media New Zealand’s Research & Insights Director David Owen makes the case for including OOH in your media planning for the way it can maximise your returns.

The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as part of their media mix.

Planning your advertising strategy for Christmas is like preparing for the Christmas grand feast or gearing up for a big game. You need the right mix of ingredients and tactics to ensure everything comes together perfectly.

Analytic Partners’ data shows just how far Out of Home stretches campaign ROI – it makes TV and digital investments perform better, driving returns up 27 per cent. Tara Coverdale, Group Director, Data & Insights at oOh!media, says marketers have already worked that out, which is why OOH investment is powering.

“I like to think that out-of-home advertising is just public space art that happens to be sponsored by your brand,” Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, told Mediaweek.