The latest update on Kiwi mindset, moments and movement
How Kiwis Move 2.0
In this update, we delve into New Zealand’s shifting demographic landscape and its implications for Out of Home media. Building on last year’s findings, we revisit key trends and highlight new insights from the latest NZ Census.
Smart Cities expert Kate Sutton from Deloitte joined us to discuss the transformation of urban environments into more connected spaces.
These shifts in demographics and infrastructure are set to shape the future of OOH, offering new opportunities for marketers.
Key Insights
- Demography is changing, necessitating the requirement to have a broader view into who your consumer is and a apply different strategies for Auckland and the rest of NZ.
- The future of OOH is connecting cities and suburban communities across NZ, not just in the main metros.
- Technology, and more connected cities will allow marketers to execute more timely data-driven campaigns.
- Improving quality of life is a key driver for smart city development and is at the heart of many smart city initiatives.
- Publicly funded infrastructure will enable OOH to expand further into the regions & suburbs, creating a truly broadcast medium.
- The best way to engage consumers in OOH is via a broadcast approach. The key is to leverage the creative canvas to drive deeper engagement.
Download the How Kiwis Move 2.0 report
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