INSIGHTS - FEBRUARY 2024
How Kiwis are Mooven: Long Weekends
The media industry often likes to speak anecdotally about holiday mobility patterns, largely due to the lack of data available to back these thoughts up.
This year oOh! is going to fill that gap through our Out of Home (OOH) exclusive partnership with New Zealand data provider, Mooven.
This partnership allows us to understand the audience mobility patterns of Kiwis across the 3 main mets (Auckland, Wellington and Christchurch) in real time – encompassing motorway, suburban and CBD road corridors. With data refreshed every 15-minutes, we have an unrivalled understanding of OOH audiences and how they are moving 24/7.
Looking at our first two public holidays of the year, there are some clear trends that can now be backed up with data.
1. Nielsen CMI (Q2 22 – Q1 23)