oOh!media has today announced a new leadership structure for its NZ operations, with current Head of Marketing, Kelly Harvey, appointed to the newly created role of Head of NZ. As part of this transition, long-standing OOH industry leader and General Manager NZ, Nick Vile, will depart the business later this year.
oOh!media CEO ANZ, Cathy O’Connor said: “As outlined in our Half Year Financial Results in August, as part of the conclusion of the Auckland Transport contract we’re reshaping our New Zealand operations. These changes will align with future opportunities and the next chapter for our New Zealand operation. We will continue to transparently work with our team during this consultation period.”
As part of this process, oOh!media has confirmed that Nick Vile, General Manager New Zealand, will be stepping down in early 2026 after an extraordinary 15-year career with Adshel and oOh!media. Nick has played a pivotal role in shaping the Out of Home industry in New Zealand, leading with integrity, innovation, and heart.
From guiding the integration of Adshel into oOh! in 2018 to steering the business through major success, milestones, and challenges, Nick’s leadership has been instrumental in maintaining market leadership and building a team culture admired across the industry.
Now, with the business entering a new phase, Nick has made the decision to step aside and embrace a new adventure. oOh!media thanks him for his remarkable contribution and wishes him every success in what comes next.
As part of the restructure, Kelly Harvey moves into the newly created role of Head of NZ. Currently the Head of Marketing NZ, she will lead the realigned NZ business with a focus on long-term success and ongoing delivery for advertisers, commercial partners, and the public.
Harvey brings over seven years of experience in the Out of Home sector, including six years leading oOh!’s marketing efforts in New Zealand. Her appointment reflects her deep market knowledge, creativity, and collaborative leadership style, and is a testament to Nick’s commitment to talent development and succession planning.
In addition to the leadership changes, oOh!media is currently working through the broader structural changes across the NZ business, with further updates expected over the coming weeks as the consultation process continues.
Reflecting on the transition, Vile shared: “It’s been an incredible journey, and I’m proud of everything we’ve built together. After 15 years, it feels like the right time to step aside and make space for new leadership. I’m excited about what’s next and deeply grateful for the people, partnerships, and purpose that have defined my time at oOh!”
“I’m honoured to step into this role at such a pivotal time for our NZ business. I’m committed to building on the strong foundation Nick has created and excited to work with Robbie Dery and the AU team, and lead our team into the next chapter and continue delivering for our partners and communities.” said Harvey.
