oOh!media New Zealand has added six new digital advertising panels to the newly upgraded Lower Albert Street bus interchange, a bustling transportation hub in the heart of Auckland’s CBD.
Servicing the second busiest bus route in New Zealand, the Lower Albert Street bus interchange provides oOh!media and its clients an opportunity to reach commuters and tourists as they move across the city. Located next to Auckland’s premiere shopping precinct, Commercial Bay and within walking distance of notable places of interest such as major retailers and businesses, International Cruise Ship berths, the Auckland Ferry Terminal, Britomart train station, supermarkets, and inner-city residences the transport hub delivers almost one million contacts every week.
The six new digital advertising panels are installed as three double-sided assets, and are set up in a consecutive fashion, enabling advertisers to appear on three panels at once, facing north and south along Lower Albert Street.
Rick Goodwin, Product Innovation & Solutions Director at oOh!media NZ, “We are excited to extend our consecutive screen locations to 15 across New Zealand, with the launch of Lower Albert Street. The creative synchronisation across multiple panels, coupled with significant weekly audience volumes and dwell time, delivers impact at street level. We look forward to creating more unmissable opportunities for advertisers to engage audiences in Auckland’s CBD.”
As part of its oOh! Community initiative, oOh!media joined forces with Youthline to inaugurate the newly installed screens, using the platforms to promote the current ‘Walk the Talk’ campaign. Running across the Lower Albert Street site throughout the month of May, Youthline’s ‘Walk The Talk’ campaign encourages people to move 31 minutes every day in May; the 31 minutes representing the average time a Youthline counsellor will chat online to a young person in need of support.
By harnessing the power of digital advertising panels, oOh!media is transforming public spaces into engaging environments, leaving a lasting impression and connecting brands with their target consumers.
