oOh!media New Zealand is pleased to announce a new partnership with TVNZ aimed at enhancing public spaces with real-time 1News updates. This collaboration will integrate TVNZ’s trusted 1News content into oOh!media NZ’s digital screens across street and retail locations nationwide, using dentsu’s dynamic platform D4 to deliver the content.
“We’re excited to partner with TVNZ and dentsu to deliver real-time news to Kiwis on the move,”said Mark Banbrook, National Sales Director at oOh!media NZ. “This initiative underscores our commitment to providing valuable and engaging content to our audiences. With over 800 digital advertising panels across 180 suburbs we’ve got the coverage to bring local news to local communities no matter how they’re moving”.
Launched last week, this initiative will ensure that oOh!media’s digital advertising panels display up-to-date news headlines, keeping the public informed throughout their day and driving them to 1News’ platforms for in depth coverage.
“We’re thrilled to partner with oOh!media, in collaboration with dentsu, to broaden 1News’ presence from online, social and broadcast platforms into the Out of Home arena. Leveraging the latest technology to showcase real-time headlines from 1News will allow Kiwis to be informed and access trusted news content in a new, creative way,” commented Sally Falconer, GM Marketing at TVNZ.
“We have utilised D4’s built-in features to automate headlines from the 1News website and built in the capability to localise news regionally where relevant. With the national footprint of oOh!’s network, we are able to deliver news relevant to all New Zealanders at scale”, says Sebastian van Dyk Business Director at dentsu.
The integration of TVNZ’s news updates on oOh!’s digital advertising network underscores a commitment to innovation and enhancing public utility.
