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Case Studyon
NAB
NAB sought to increase awareness and consideration of the ‘NAB Deposits’ campaign among the key audience of 18-39 year olds and clearly communicate how their deposit products, (transactions and savings accounts) support customers in their everyday financial needs.
The campaign objective
Increase awareness and consideration of the ‘NAB Deposits’ campaign among the key audience of 18-39 year olds and clearly communicate how their deposit products, (transactions and savings accounts) support customers in their everyday financial needs.
Campaign timing:
4 months
Category:
Banking
Active Markets:
Australia – National
Audience
People 18 – 39
The oOh! Solution
Out of Home played a pivotal role in expanding the reach of NAB’s ‘Deposits’ campaign across busy and highly-visible locations nationwide. Leveraging the scale of our Road, Retail and Street channels, our extensive network enabled NAB to connect with Australians effectively.
What did the brand uplift data tell us?
NAB’s deposits campaign saw higher than average recall and action taken. It also gained an 88% uplift in consideration and 97% in recommendation.
Positive responses to clear creative messaging, emphasised:
- NAB is quick and easy
- NAB has no account fees
- NAB offers a range of accounts and products tailored to customer needs
