Posted in
Case Studyon
ANZ
ANZ sought to build brand connection between ANZ and business owners to drive momentum and revenue across ANZ’s business products, while maintaining consideration and awareness.
The campaign objective
To build brand connection between ANZ and business owners to drive momentum and revenue across ANZ’s business products, while maintaining consideration and awareness.
Campaign timing:
3 months
Category:
Banking
Active Markets:
Australia – National
Audience
People 18 – 65
The oOh! Solution
ANZ effectively targeted business owners through our Road, Retail, and Rail channels. This provided broad and impactful coverage.
What did the brand uplift data tell us?
The campaign achieved outstanding results, surpassing category norms for recall among business owners.
Significant uplifts were noted, including a 131% increase in consideration and 165% in recommendation. The messaging clearly resonated, highlighting ANZ’s business loans, simplicity, and reputation as a trustworthy, reliable brand.
