Kiwis will be Out of Home this summer
Summer is New Zealand’s season of possibility. Longer days, warmer nights, and more time spent outdoors mean Kiwis are more active, more social, and more open to brands than any other time of year. It’s when attention peaks, spending surges, and memories are made.
From road trips to retail trips, oOh!’s nationwide network moves with Kiwis as they travel, shop, and explore throughout the summer season.
Spending Hot Spots
Summer is prime spending season for Kiwis, kicking off as early as November with Black Friday. Spending doesn’t slow down once Christmas is over – last summer, Kiwis spent $14 billion in-store from December to February*.
Source: Retailwatch
NZ’s Largest Retail Network
Shopping centres become destinations in their own right – places to escape the heat, catch up with friends, and indulge in some serious summer spending. With oOh!’s Retail Network, the largest in New Zealand, brands can reach shoppers across 48 centres and 680+ panels nationwide, right where Kiwis are spending their summer.
Summer Hot Spots
Summer sees Kiwis trading city life for beach towns, with 7 of the top 10 accommodation hotspots from December to February found beyond the main metros*. oOh!’s network spans 17 regions across Aotearoa, reaching 87% of all Kiwis aged 15+ every month*.
From outdoor Street Furniture to indoor Retail Centres, oOh! is there alongside your summer journey, connecting with Kiwis on the move, influencing consumer spend, and unmissable in all the key summer destinations.
Source: KnOOH network stats, all oOh!media Panels, Retail + Street & MBIE Accommodation Data 2025
oOh! connects you and your brand to the Summer Hot Spots, including…
Case studies
Proven outcomes from brands using best practice OOH principles to maximise ROI.
Grey Goose
+34% increase in transactions. Reinforcing premium positioning throughout the Australian Open.
Swarovski
+ 197% increse in buyers. Driving seasonal engagement across the holiday period.
Lite n Easy
+ 68% increase in new buyers. Launching the Jump Start Pro range foran audience looking to meet health goals in the new year.
Mountain Culture Co.
+ 111% increase in retail sales (BWS, YoY). Circumvent slow sales in ‘Dry July’ with an OOH only solution.
Your Summer Sorted Competition
Share your favourite summer destination in Aotearoa for your chance to win the ultimate getaway package!
by downloading you agree to our terms and conditions. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply
Competition closes November 30 2025, 5PM NZT.
Browse our out of home environments
Discover our team’s expertise and services
Programmatic
Exceptional targeting with programmatic precision across our Street and Retail networks.
Creative
A passionate team of thinkers and enablers, we’re experienced in bringing bold ideas to life, our mission is to inspire advertisers and agencies to push the creative boundaries of Out of Home to capture more attention.
Data
Our data suite arms advertisers with the tools to inform audience led planning, engage category buyers at location at scale, and measure campaign performance.