Hubbards take out win for the fifth installation of Innovation Awards

oOh!media New Zealand is proud to announce the winner of the 2023 oOh! Innovation Awards is Hubbards, winning with its innovative ‘Very Fancy Chocolate Granola’ campaign delivered by agencies Culture and Stanley St.

This year, the oOh! Innovation Awards saw nine finalists gunning for the top prize of $10,000NZD in media value on the oOh!media network nationwide. Campaigns from throughout 2023 were submitted and voted for by members of the industry.

The winning campaign, ‘Very Fancy Chocolate Granola’ campaign saw a site takeover with a full-scale special build, utilising 2D roof extensions alongside impactful print across the entire internal shelter space including the floor, seats and glass and poster panels. Product sampling also took place during the campaign period, making this a campaign that best utilised creative opportunities enabled by the oOh! network, whilst also captivating the desired audiences.

oOh!media New Zealand’s General Manager Nick Vile says, “Once again, we are thrilled to see the calibre of entries for the Innovation Awards. It would have been tough for our industry friends to pick a favourite and vote, as all entries were unique and special in their own way. There has been an incredible showcase of creativity and utilisation of the oOh!media sites across Aotearoa.”

Beyond just awareness and physical availability, the Innovation Awards showcases how advertisers can leverage the creative flexibility of Out of Home to drive brand fame, stand out from competitors, and ultimately drive mental availability with consumers.

Notable campaigns included Auckland Art Gallery’s ‘Light from Tate’, 2degrees ‘Value for the Ages’, Wellington City Mission’s ‘Whakamaru’, Qantas ‘JFK, New York’, Samsung’s ‘Galaxy Z Flip5’, Trade Me’s ‘Jobs’, ‘Bunnings Warehouse ‘Christmas’ and Burger King’s ‘Maple Bacon Fried Chicken’ campaign.