To highlight Qantas Airline’s new direct flights from Auckland to New York City, a slice of the Big Apple was brought to the streets of Aotearoa with a first-of-its-kind special build.
We worked closely with Qantas, Dentsu Creative and OMD to concept up and recreate the feeling of being high up on a Skydeck in New York City, overlooking the beautiful cityscape through special build installations around the country. In addition to the bird’s eye view of Manhattan, commuters were able to look into a pair of binoculars and explore the many boroughs of the city in detail, just as they would if they were at the top of the Empire State building.
“It is always exciting for the oOh! Studio team to showcase their creative offerings in a way that is engaging and can provide our commuters with a unique and engaging experience. Being able to create a special build that incorporates roof extensions, large format wraps and a pair of binoculars has never been done before, so this was a very special one.”
Mark Banbrook, National Sales Director at oOh!media New Zealand
