RuPaul’s Drag Race Down Under

To launch RuPaul’s Drag Race Down Under series, we helped execute a bold and eye-catching LED neon light build of the RuPaul logo in our shelter on Ponsonby Road  in Auckland. This striking special build campaign was our largest neon build yet, totaling just over 2m in width. The panorama creative interacted with the sign to create a cohesive build and eye-catching design.