The season that Out of Home shines brightest
Summer is Aotearoa’s season of possibility. Longer days, warmer nights, and more time spent outdoors mean Kiwi are more active, more social, and more open to brands than any other time of year. It’s when attention peaks, spending surges, and memories are made.
Summer is when brand growth is won
Summer is when Kiwi are most active, moving, travelling and spending. Yet while consumers lean in, many brands lean out with their media investment.
The brands that stay visible are the ones that get noticed, build momentum and grow.
Kiwi will be OOH this summer.
Winning brands will be too.
Kiwi will be Out of Home this summer
Summer changes how we move
With 60% of New Zealand’s tourism spend driven by domestic travel, summer redistributes audiences across the country as Kiwis travel between cities, regions and holiday destinations.
For brands, that means staying visible wherever consumers go. By combining metro and regional coverage, advertisers can connect with audiences throughout the entire summer journey.
Summer doesn’t change who your audience is. It changes where you’ll find them.
Summer is the season of spending
The summer mindset influences how people shop, travel and spend.
Research shows weather influences 62% of purchasing decisions, helping create a mindset built for action, optimism and increased spending.
Last summer, Kiwis spent:
$17.9 billion across the season
Including:
$14.76 billion spent in-store
For brands, summer is not only a peak sales period. It’s a peak influence period.
Two networks. Every summer moment.
oOh! reaches 87% of New Zealanders aged 15+ every month across Street and Retail environments nationwide.
Whether audiences are travelling, shopping or holidaying, our network helps brands remain visible when it matters most.
And when brands combine multiple Out of Home environments with a single provider, ROI can be 36% stronger.
Case studies
Proven outcomes from brands using best practice OOH principles to maximise ROI.
Grey Goose
+34% increase in transactions. Reinforcing premium positioning throughout the Australian Open.
Swarovski
+ 197% increse in buyers. Driving seasonal engagement across the holiday period.
Lite n Easy
+ 68% increase in new buyers. Launching the Jump Start Pro range foran audience looking to meet health goals in the new year.
Mountain Culture Co.
+ 111% increase in retail sales (BWS, YoY). Circumvent slow sales in ‘Dry July’ with an OOH only solution.
Sources:
- WeatherTrigger March 2026 How Weather Affects Consumer Behavior and Purchase Decisions (2026 Data) | WeatherTrigger
- Analytic Partners ROI, Collected Market Mix Models, 2004-2026
- Analytics Partners ROI 6.0, oOh! 2026, 2023-2025 Norms
- Tourism evidence and insights, beehive.govt.nz
- Webjet Go Somewhere Special Report 2026
- Ministry of Business, Innovation, and Employment. Last Updated on 2026-06-25
- Retailwatch Dec25 – Feb26
- KnOOH, AP15+, Reach, Network Stats August 26, All Street Panels, 100% SOT for Static, 15% SOT for Digital
Browse our out of home environments
Discover our team’s expertise and services
Programmatic
Exceptional targeting with programmatic precision across our Street and Retail networks.
Creative
A passionate team of thinkers and enablers, we’re experienced in bringing bold ideas to life, our mission is to inspire advertisers and agencies to push the creative boundaries of Out of Home to capture more attention.
Data
Our data suite arms advertisers with the tools to inform audience led planning, engage category buyers at location at scale, and measure campaign performance.