Posted in
Case Studyon
Tassal Salmon
Tassal Salmon sought to position salmon as a nutritious, delicious, quality everyday protein in order to drive greater purchase amongst meat & seafood buyers both new and established.
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Total buyers
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Transactions
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New buyers
The campaign objective
Tassal Salmon sought to position salmon as a nutritious, delicious, quality everyday protein in order to drive greater purchase amongst meat & seafood buyers both new and established.
Campaign timing:
2 months
Category:
FMCG
Active Markets:
Sydney, Melbourne, Brisbane
Audience
Meat & Seafood Buyers
The oOh! Solution
Our multi-format strategy maximised impact and visibility to influence purchase decisions.
What did the outcomes data tell us?
The campaign for Tassal salmon led to increases across all key metrics, including new buyers, transaction volume, and a 3-point rise in brand penetration.
Key Insights:
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Total buyers
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Transactions
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New buyers
