To celebrate Pepsi’s new look we collaborated with OMD New Zealand to bring an exciting, outdoor activation to the heart of Auckland CBD. This activation introduced a never-before-seen Out of Home advertising build to New Zealand.
At the centre of the activation was “The Globe”, a first-of-its-kind special build measuring 2.5 by 2.5 metres. This 360-degree spinning Pepsi-branded globe was adorned with spotlights, reminiscent of the iconic Universal Studios Globe. Accompanied by a floor decal and stage, The Globe aimed to create a memorable and interactive experience for pedestrians walking across Quay St to Commercial Bay.
In addition to The Globe, the campaign was brought to life across key locations nationwide with a mix of Small and Large Format oOh! assets including Symonds St Hub in Auckland, a full floor decal in the Wellington Train Station Underpass and premium retail video on our largest digital screen in Sylvia Park.
“This activation goes beyond traditional advertising; it’s about creating impactful interactions with consumers. We wanted to create a stop, stare, engage moment with our customers to gain more than an impression but their active attention and interest”
Kim Clark, Senior Brand Manager at Pepsi New Zealand
