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Samsung Galaxy

To showcase the advanced AI features of the latest Samsung Galaxy S24 Ultra & S24+ smartphones, Spark Foundry and oOh! collaborated on a push-button interactive special build.

The campaign was brought to life with five special builds in key locations across Auckland (Tāmaki Makaurau), Wellington (Te Whanganui-a-Tara), and Christchurch (Ōtautahi), highlighting the transformative capabilities of the Samsung Galaxy S24 Ultra & S24+’s Galaxy AI. Commuters were encouraged to interact with the campaign by simply pushing a button, triggering an instant enhancement of blurred visuals into sharp clarity. This interactive experience lasted for a brief period before the frosted film returned, leaving a lasting impression on viewers.

By strategically situating street furniture retrofitted with special poster panels, Samsung’s Galaxy S24 Ultra & S24+ message, along with its Galaxy AI features, connected with audiences in an engaging and informative manner.


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