Our Studio team created and installed a high impact special build for Pump’s range of flavoured sparkling water. After months of development work, this campaign once again demonstrates how advertisers can bring brands and new products to life on the streets.
Transforming a Street Classic site along Auckland’s Queen Street, we created an oversized Pumped Sparkling water bottle to generate awareness of the sparkling product range. The unique special build process involved installing a Perspex box, filling it with water, installing lights and pumping air through it to give the water a ‘sparkling’ effect. The shelter was also wrapped completely giving Pump 100 percent share of voice through a custom Large Format wrap.
“We are excited to bring the new range of Pumped Sparkling water to life in such an engaging and clever way through this innovative special build by oOh!”
Kristin Paddy, Brand Manager at Pump
