To showcase the advanced AI features of the latest Samsung Galaxy S24 Ultra & S24+ smartphones, Spark Foundry and oOh! collaborated on a push-button interactive special build.
The campaign was brought to life with five special builds in key locations across Auckland (Tāmaki Makaurau), Wellington (Te Whanganui-a-Tara), and Christchurch (Ōtautahi), highlighting the transformative capabilities of the Samsung Galaxy S24 Ultra & S24+’s Galaxy AI. Commuters were encouraged to interact with the campaign by simply pushing a button, triggering an instant enhancement of blurred visuals into sharp clarity. This interactive experience lasted for a brief period before the frosted film returned, leaving a lasting impression on viewers.
By strategically situating street furniture retrofitted with special poster panels, Samsung’s Galaxy S24 Ultra & S24+ message, along with its Galaxy AI features, connected with audiences in an engaging and informative manner.
“We were excited about collaborating together with the oOh! team to bring to life our new Galaxy AI features available on our latest S24 series. It was important for us to bring these features to life in an interactive way to surprise and engage our target audience and with this opportunity it gave us a great unique way to do just that in a simple, yet very effective and memorable way”
Christine Lightfoot, Head of Marketing Communications at Samsung Electronics
