BLUNT partnered with oOh! as part of the Neo launch campaign to reach shoppers when purchase consideration is at its highest, by using high-impact digital video and proximity-targeted placements.
Turners wanted to build on the recognition of its now-iconic character, Tina from Turners, while showing the incremental value OOH can bring to a broader media strategy.
To elevate Wai Mānuka’s national brand presence and drive sales growth by leveraging broadcast and point‑of‑interest placements during Matariki, positioning the premium Mānuka‑infused beverage as the meaningful choice for whānau gatherings and seasonal celebration.
