New Zealand Defence Force

The New Zealand Defence Force (NZDF) and OMD partnered with oOh!media to maximise their most recent campaign to attract young New Zealanders to join the armed services. The sites were completely wrapped to showcase key messaging, and feature push button activated sound panels – to further emphasise the messages the NZDF wanted to highlight to new recruits, alongside QR codes driving them to find out more.

Read more about the campaign.