The streets of Auckland were transformed into a bricktastic wonderlan to help promote ‘LEGO® Masters NZ’ on TVNZ. Located at one of our most desired shelters, The Symonds Street Bridge Hub, we worked with the Blacksand team to ‘legofied’ the space, creating bursts of colour through bricks and Large Format wraps.
The shelters also featured benches that had been transformed to look like bricks and a roof display of trailing LEGO® bricks. The free standing unit between shelters was also transformed into a giant LEGO block.
“We wanted to capture the attention of the audience with this special build by using iconic LEGO imagery with a Kiwiana twist to help promote ‘LEGO Masters NZ. We’re thrilled to see this unmissable campaign come to life with the help of oOh! Studio.”
Virginia Cook, Senior Marketing Manager at TVNZ
