We brought sandwiches to the streets by creating huge ‘subs’ for Subway’s Autumn campaign. Utilising some of our largest ad formats in Auckland, Wellington and Christchurch, the team wanted to communicate the ‘size’ of sandwiches, whilst showcasing the array of delicious, fresh ingredients that Subway® has to offer.
Since the addition of the Symonds St Hub in Auckland’s CBD to our portfolio, Subway® was the first advertiser to take over the two large shelters that make up the Hub. Subway® was also the first advertiser to wrap the Wellington Underpass walls, linking 8x existing poster panels with the wall spaces between them to create large creative canvases on either side of the walkway.
“It’s been awesome to be able to bring Subway’s impactful campaign to life at Street level. Although these three sites all have different layouts, the teams have worked seamlessly to ensure each execution would be rolled out effectively to create the larger-than-life sub imagery, communicating the key messaging of capturing the ‘size’ and quality of the product, each with their own spin coming to life.”
Ben Gibb, Head of Sales at oOh!media NZ
