Fresh’n Fruity

Fonterra’s Fresh’n Fruity™ sweetened the streets through 10 oOh! Large Format bus shelters across Auckland and Wellington, with three of the locations featuring fresh, live strawberry patch walls. This delicious concept was crafted by our team to showcase Fresh’n Fruity’s™ key messaging that ‘fresh is best’ when it comes to dairy produce.

“Fresh’n Fruity™ has been made fresh right here in New Zealand since 1985. With the two exciting new ranges, Fresh’n Fruity™ Greek and Fresh’n Fruity™ Indulge, we’re excited to bring attention to our delicious products through this special build. This unique build of having live fruit in shelters not only creates a beautiful and yummy experience for commuters and our customers, but also effectivey portrays our core values of prividing freshness to Kiwis.”

Lucy Caseley, Marketing Manager at Fresh’n Fruity

Browse more inspiration

Browse all inspirations

July 1, 2024

Creative Inspiration

Pepsi NZ

To celebrate Pepsi’s new look we collaborated with OMD New Zealand to bring an exciting, outdoor activation to the heart of Auckland CBD.

June 2, 2024

Creative Inspiration

Samsung Galaxy

To showcase the advanced AI features of the latest Samsung Galaxy S24 Ultra & S24+ smartphones, Spark Foundry and oOh! collaborated on a push-button interactive special build.

April 21, 2024

Creative Inspiration

Singapore Airlines

To capture the attention of commuters, a taste of Singapore was brought to Auckland’s CBD through a full shelter takeover.

December 11, 2023

Creative Inspiration

Keri Juice

Keri Juice harnessed the cutting-edge 3D Anamorphic (3DA) technology on The Sylvia to deliver an eye-catching 30-second brand campaign.

October 31, 2023

Creative Inspiration

Qantas

To highlight Qantas Airline’s new direct flights from Auckland to New York City, a slice of the Big Apple was brought to the streets of Aotearoa with a first-of-its-kind special build.

Digital street furniture bus stop advertising featuring Tassal creative

October 1, 2023

Case Study

Tassal Salmon

Tassal Salmon sought to position salmon as a nutritious, delicious, quality everyday protein in order to drive greater purchase amongst meat & seafood buyers both new and established.