The museum-style exhibition within bus shelters showcased a striking collection of charred artifacts recovered from house fires across New Zealand.
Motion Sickness’ ‘Museum of Fires Past’ gave Kiwis an up-close and personal view of the harsh reality of a house fire, emphasising the importance of having a functioning smoke alarm. All of the items displayed were carefully crafted to accurately resemble the devastating effects of fire, with each telling a genuine story of destruction and survival.
“Partnering with oOh!media MBM and Motion Sickness has been a fundamental part in bringing this idea to life. We really needed this campaign to have a lasting impression on those who see it to emphasise that having working smoke alarms in every bedroom, hallway and living area in your home could save your life.”
Kelley Toy, Marketing Manager at Fire & Emergency NZ
