oOh!media gets Fresh’n Fruity with live strawberry patches in bus shelters

Auckland & Wellington; This week, oOh! Studio and Fonterra’s Fresh’n Fruity™ is sweetening the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington, with three of the locations featuring fresh, live strawberry patch walls. This delicious concept was crafted by oOh! Studio to showcase Fresh’n Fruity’s™ key messaging that ‘fresh is best’ when it comes to dairy produce.

oOh! Studio was tasked to communicate the ‘fresh’ element of the Fonterra yogurt product, which is made using fresh New Zealand dairy and natural fruit. oOh! Studio developed the decadent concept of live strawberry patches in bus shelters to achieve this objective and surprise and delight consumers.

“The oOh! Studio team are continuing to innovate when it comes to Out of Home activation and bringing exciting experiences to commuters. This special build for Fresh’n Fruity™ is a fantastic example of how oOh! can help to elevate thinking in an attention grabbing way, that still delivers the important brand messaging.”

Ben Gibb, oOh!media Head of Sales

Fresh’n Fruity’s Marketing Manager, Lucy Caseley says, “Fresh’n Fruity™ has been made fresh right here in New Zealand since 1985. With the two exciting new ranges, Fresh’n Fruity™ Greek and Fresh’n Fruity™ Indulge, we’re excited to bring attention to our delicious products through this special build. This unique build of having live fruit in shelters not only creates a beautiful and yummy experience for commuters and our customers, but also effectivey portrays our core values of prividing freshness to Kiwis.”

The 10 Panoramas were live across bus shelters across Auckland and Wellington from 14th February 2022 – 27th February 2022.