TVNZ LEGO® Masters NZ
oOh! Studio and Blacksand partnered up to transform the streets of Auckland into a bricktastic wonderland to promote ‘LEGO® Masters NZ’ on TVNZ. The teams’ legofied’ the space, creating bursts of colour through bricks and Panorama / Superama wraps. The shelters also feature benches that have been transformed to look like bricks and a roof display of trailing LEGO® bricks. The free-standing unit (FSU) between shelters was also transformed into a giant LEGO block.