Latest inspiration and case studies
Advice and best practices
The power of local: Connecting with communities through out of home
OOH is more than a media channel – it’s embedded in the public spaces we all use. In this StopPress opinion piece, Rick Goodwin, Product Innovation & Solutions Director at oOh!media, explores how oOh! goes beyond advertising by delivering public utility and enabling brands to forge meaningful connections with communities.
Effective out of home marketing strategies: Keeping your ROI blinkers in check
oOh!media New Zealand’s Research & Insights Director David Owen makes the case for including OOH in your media planning for the way it can maximise your returns.
Out of Home is a growing driver of ROI in media mix, Analytics Partners research reveals
The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as part of their media mix.
Chris Freel: Christmas in July is a marketing wake-up call ahead of the real festive spending frenzy
Planning your advertising strategy for Christmas is like preparing for the Christmas grand feast or gearing up for a big game. You need the right mix of ingredients and tactics to ensure everything comes together perfectly.
Out of Home: The underdog turned ROI powerhouse in today’s media mix
Analytic Partners’ data shows just how far Out of Home stretches campaign ROI – it makes TV and digital investments perform better, driving returns up 27 per cent. Tara Coverdale, Group Director, Data & Insights at oOh!media, says marketers have already worked that out, which is why OOH investment is powering.
Entering ‘the joy factory’: How oOh!media is making the most of creative OOH
“I like to think that out-of-home advertising is just public space art that happens to be sponsored by your brand,” Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, told Mediaweek.
Download the latest Analytic Partners media effectiveness report to uncover the drivers of ROI
Documentation and best practices
Latest news
Major digital upgrade enhances oOh!’s Retail network
oOh!media New Zealand has completed major digital upgrades across the Dexus‑owned Bayfair Shopping Centre in Mount Maunganui and Botany Town Centre in Auckland, installing new state‑of‑the‑art Large Format screens and a refreshed network of Small Format digital panels. These upgrades form part of oOh!’s continued investment in high‑performing retail environments across key metropolitan and regional […]
Kelly Harvey to lead oOh!media NZ, Nick Vile steps down after 15 incredible years of leadership
oOh!media has today announced a new leadership structure for its NZ operations, with current Head of Marketing, Kelly Harvey, appointed to the newly created role of Head of NZ.
oOh!media Renews Premium Retail Contracts, Enhances Network Capabilities
oOh!media NZ has announced the renewal of long-standing retail contracts in Auckland and Tauranga.
Rising star Wai Mānuka set to shine in Matariki media campaign
Wai Mānuka has been named the first Te Whakatairanga Grant recipient, with its campaign now live across oOh!media NZ’s network nationwide.
Unmissable by Morning: 25 Years of Advertising with Purpose in NZ
As oOh!media marks 25 years of street furniture in NZ, our GM Nick Vile reflects on how advertising has supported public infrastructure and helped shape our streetscapes – making media in public spaces more relevant than ever.
New Media Grant to Boost Visibility of Māori Business in Public Spaces
oOh!media New Zealand and Whāriki Māori Business Network have today launched Te Whakatairanga Grant – a new initiative offering Māori-owned businesses the opportunity to win a $50,000 media package to promote their brand and kaupapa across oOh!’s extensive digital network. Open exclusively to Whāriki members, the grant aims to spotlight Māori enterprise in the public […]
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