Utilising some of oOh!’s largest ad formats in Auckland, Wellington and Christchurch, we wanted to communicate the ‘size’ of Subway®  sandwiches, as well as the array of delicious, fresh ingredients they have to offer. This campaign included a takeover of three main metropolitans sites, including the longest bus shelter in New Zealand, located in Papanui, Christchurch. Subway® is also the first advertiser to wrap the full structure, with approximately 85 square metres of creative ad space dedicated to this campaign.

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